I am writing the following piece for a corporate audience – it will appear on the customer portal of a UK-based banking group.
While Big Tech can demonstrate high-profile efforts to promote sustainability, the true cost of the tech sector to the planet is thought to rival the aviation industry’s carbon footprint. With data centres and AI innovation guzzling energy at the present rate, it’s estimated that powering internet technologies creates 2% of global emissions. How and where in its activities is the sector most energy-hungry, and what steps can be taken to reduce its carbon footprint? Who is innovating in this area and how can their efforts be emulated by smaller companies?
Although we’re highlighting the environmental impacts of the tech sector, the piece will be geared towards potential and actual solutions rather than too much finger-pointing. The focus is larger SMEs and smaller corporates.
The deadline for written comment is 1700 London time on Monday 16th March. However if you would like to set up an interview please contact me as soon as possible, by email.